The most popular Facebook terms today

I. Overview of Facebook terminology

Before going into details about specific terms, let's get an overview. Facebook Terms most popular today. These are the basic terms that you need to know to be able to understand and use this platform effectively.

1. What are the terms in Facebook?

Facebook terms are words used to describe the features, functions and how the platform you are using works. If you want to become an advertiser, an expert in this field, you need to understand the details of Facebook terms, understanding these terms is very necessary.

2. HOW TO terms in Facebook

To help you approach Facebook terms more easily, we will divide them into main groups. First, we will learn about terms related to Fanpage - one of the popular advertising channels on Facebook.

Facebook Terms About Fanpage

Fanpage is one of the popular advertising channels on Facebook. However, not everyone knows the basic terms related to advertising on Fanpage. Below is a list of words you need to know to be able to use Fanpage effectively.

a. Potential Reach

Simply put, potential reach is the quantity potential customers can see the pattern advertisement your potential reach on Facebook. To calculate potential reach, Facebook will rely on two main factors: your budget and the target audience your ad is targeting.

When you set up a campaign Facebook advertising On your Fanpage, you will be asked to choose a budget for that campaign. This budget will determine how much you will spend on advertising and at the same time affect the potential reach of the campaign. If you want to increase your potential reach, you can increase your budget or adjust your target audience to better suit your product or service.

b. Placement (location of the advertisement)

Terminology placement used to just the location where the ad is your ad will appear on Facebook. Currently, ads on this platform can be placed in three main locations:

• Facebook Ads on mobile newsfeed: This is the ad placement that appears on a user's news feed when they use Facebook on their mobile phone.
• Facebook Ads on computer newsfeed: This is the ad placement that appears on users' news feeds when they use Facebook on their computers.
• Facebook Ads on the right column of the computer Newsfeed: This is the ad position displayed on the right column of the news feed when users use Facebook on a computer.

When you set up your ad campaign, you can choose one or more placements to show your ads. However, if you want to optimize your campaign, you should choose placements that are relevant to your product or service.

c. Newsfeed

Newsfeed is a term used for both ads and regular Facebook users. Simply put, the newsfeed is the bulletin on the wall of users from the accounts of friends and relatives on social networks. In addition, the newsfeed will also display advertisements from Fanpages that users follow.

So when you post an ad on Facebook, it will appear in the user's newsfeed and be considered part of the normal content. This helps increase the ad's engagement because it will be displayed alongside other posts, images, and videos on the newsfeed.

d. Page Engagement

Page engagement is a term used to describe user interactions with your ads. Interactions can include actions such aslike, comment, share or click into your ad.

To achieve high engagement page, you need to design attractive advertisements and choose the right target audience. If users find your ad valuable and relevant to them, they will be more likely to engage with it.

3. Facebook Advertising Terms

After understanding the basic terms related to Fanpage, we will continue to learn about Facebook terms related to advertising.

a. Ad Set (goal and budget)

An ad set is a collection of ads that share the same objective and budget. When you set up an ad campaign on Facebook, you'll be asked to choose an ad set for that campaign.

Each ad set will have its own objective and you can choose different target audiences for each ad set. This helps you optimize your campaign and achieve better results.

b. Ad Creative (ad content)

Ad creative is a term used to refer to content of the ad include images, videos, text and links The content of your ad will affect the effectiveness of your campaign, so you need to design engaging and quality ads to attract users' attention.

Facebook offers a variety of tools to help you create more diverse and unique ads. You can use available ad templates or design your own according to your wishes.

c. Cost per Click (CPC) (the average cost you pay for each click)

Cost per click is the average cost you pay for each click on your ad yours. This is one of the popular payment methods on Facebook, meaning you only pay when users actually interact with your ads.

CPC can vary depending on the objective and audience you choose for your campaign. If you want to reduce your campaign costs, you can optimize elements like ad creative, target audience, and placement to increase click-through rates and reduce CPC.

d. Cost per Thousand Impressions (CPM) (average cost per 1,000 impressions)

Cost per thousand impressions is the average cost you pay for each 1,000 impressions your ad. This is another form of payment on Facebook, meaning you'll pay a fixed amount for every 1,000 times your ad is shown.

CPM is often used for advertising campaigns that aim to increase brand awareness or reach. If you want your ad to be shown to more people, CPM may be a good option.

4. Facebook Terms About Target Audience

Target audience is an important factor in setting up a Facebook advertising campaign. Understanding the terminology related to target audience will help you choose the right audience and optimize your campaign.

a. Custom Audience (existing customer list)

Custom audience is a list existing customers of you or people who have interacted with your business on Facebook. You can create a custom audience by importing customer information or using Facebook integrations like Pixel or SDK.

Once you have a custom audience, you can use it to create ads specifically for these people. This helps increase conversion rates and reduce the cost of your advertising campaign.

b. Lookalike Audience (potential customers)

Lookalike audience is a list potential customers is created based on an existing custom audience. Facebook will use the information from the custom audience to find people with similar characteristics and create a new list.

Lookalike audiences help you reach people who are likely to be interested in your product or service, but are not yet aware of your business. This helps expand your target audience and increase the likelihood of engagement with your advertising campaign.

c. Interest Targeting (select target audience)

Interest targeting is the way to Select target audience based on interests, interests, or Facebook pages they've liked. You can choose from a list of interests provided by Facebook or search for keywords related to your industry.

Choosing the right interests will help your ads show to people who are likely to be interested in your product or service. However, you need to know your target audience well to be able to choose the right interests and get good results.

5. Facebook Ads Terms That Ads Players Often Call

Hole: Ads are running but no orders are generated.

Interest: Profit is the income minus all expenses is called profit.

Pay Debt/Paid debt: Pay off your ad account debt, but only pay a portion of the debt, on average 20-35% of the total debt. For example, if your ad account owes 20 million VND, you only need to pay 4 million VND to the payer to continue running ads.

Debt reset: That is, losing the current debt balance to occupy an additional budget to push ads. For example: The 20M threshold advertising account runs to 19M and then resets to 0 VND, then you have an additional 20M to run ads without losing any money. Usually, AE will reset the debt to take about 10-20% threshold.

Run: The situation when you reach the high payment threshold of about 5m5-9-14-20m but you do not want to pay, or have temporary memory loss and do not pay Facebook.

Credit Run: The budget provided by Facebook

Money Hold: This is a new feature of Facebook, when adding a card, if the advertising account is held, it will hold the budget equal to the pay threshold.