Can say Facebook ad manager is the place for you to create, manage and measure the effectiveness of advertising campaigns. Basically, this is a powerful support tool for you to run your Facebook advertising campaign. Join 5SMedia to discover all information about Facebook ad manager Please!
1. Concept of Facebook advertising manager
Ads Manager is the starting point for launching ad campaigns across platforms like Facebook, Instagram, Messenger, and Audience Network. And Facebook ad manager is a multifunctional tool, helping users not only create ads but also manage the time and location of ad display. At the same time, it can also track the effectiveness of advertising campaigns compared to the initial goals set.
See more: Services Facebook Ads
2. Levels of advertising on Facebook
The Facebook ad creation process has a total of 3 separate levels:
- Campaign level: In this step, you choose the general advertising goal for the whole campaign.
- Ad group level: At this level, you determine the audience you want to reach, set a budget, choose ad display locations and plan to run ads.
- Advertising level: You can choose the format of the ad, add text, upload photos and videos,... and many other detailed steps.
3. Why do businesses need a Facebook advertising manager?
Many businesses don't know that they can use Facebook ads to build lasting relationships and good connections with customers. That's because Facebook ad manager can:
- Increase online sales by attracting people to the store thanks to promotional images and videos introducing the store.
- Find new customers, qualifying to become target customers is easier because the number of Facebook users is very large.
- Drive interactions: Display ads to help users access your articles and videos. From there, there may be interest in the product and a message asking for advice.
- Build brand awareness: Create conditions for customers to remember your brand by promoting awareness at Facebook.
- Increase app installs: If you are in the business of software technology applications, Facebook ads will help you in motivating people to install the app.
4. What can Facebook Ads Manager do?
Next, we will dive into the useful capabilities of Facebook ad manager as follows:
- Create an advertising campaign: In Facebook Ads Manager, you'll easily use the ad creation tool to design your ad step-by-step. When creating an ad, you need to pay attention to factors such as: choosing a marketing goal, deciding where to display the ad, clearly defining the audience and format for the ad.
- Manage multiple advertising campaigns simultaneously: You can edit budget, audience, ad display location, etc. Besides, you can also create copies to copy ads.
- Evaluate the performance of your ads. You'll be able to track ad performance and schedule reports. You can view results at the account level to evaluate the performance of all your created campaigns, track insights into key metrics, and schedule ad reports.
5. How to create a Facebook advertising account
To create a Facebook advertising account, you first need a Business Manager account, also known as a business management account.
Create a Business Manager account
Step 1: Access the link business.facebook.com/create
Step 2: Select the cell Create Account.
Step 3: Fill in the following information: your business name, your name, work email address and then click Next.
Step 4: Enter your business details and click Send.
After creating your business manager account, continue to the next section to create an advertising account.
Create an ad account
Step 1: Find on the section screen Advertising account then click.
Step 2: Select More => Select Create a new ad account.
Step 3: You should use your business name to name your ad account. Then select the time zone and currency.
Step 4: If you are creating an advertising account for your business, select next My business.
Step 5: Grant access to this account to all relevant members. Only members with admin rights can set up payment information.
Step 6: Set up payment information: Add company credit card details and other relevant information.
6. Experience in running effective Facebook ads
To run an effective Facebook advertising campaign, your investment budget needs to be reasonable and achieve the pre-set campaign goals. Please note the following points:
- Identify exact target customers for advertising.
- Set up specific, clear advertising campaigns.
- Choose articles that are focused and attractive; you need to invest in beautiful, eye-catching images.
- Divide your budget into smaller pieces by day to run ads more effectively.
- Closely monitor and regularly measure effectiveness to adjust accordingly.
- If your budget doesn't allow it, you just need to turn on ads during "golden hours" and place them in potential locations.
7. Parameters to note in Facebook advertising manager
In the Facebook advertising manager, you need to pay special attention to the following basic parameters:
- CTR (Click Through Rate): Translated into Vietnamese, it is the rate of users clicking on the ad. This index helps evaluate the performance and appeal of advertising.
- CPM (Cost Per Mile): A popular metric to measure the average cost per 1000 impressions on Facebook, helping to compare effectiveness between advertising campaigns.
- CPC (Cost Per Click): This is the cost per ad click. This index helps evaluate the effectiveness and optimization of the budget.
- Impression: This metric shows the number of times an ad is shown on a viewer's Facebook page, including non-clicks. From there, content issues can be reflected.
- CR (Conversion Rate): This is an important indicator in advertising campaign management because it helps measure conversion rate, meaning the rate of ad viewers converting into customers who buy that product.
8. Answer some common questions
When is the "golden hour" for Facebook advertising?
The best advertising hours will depend on the visiting habits of your target audience. However, a common time that experts recommend to run effective Facebook ads is from 8:30 a.m. to 7:00 p.m.
Can I run ads myself?
You can completely manage your ads yourself, but to avoid waste, it's important to master Facebook Ads techniques and strategies. You can learn all of this knowledge yourself through online materials, join communities on social networks, or even sign up for courses at professional training centers about Facebook Ads.
Conclude
It's undeniable that Facebook ad manager is truly the perfect tool to help people easily create ads on this social networking site. But in reality, not everyone has enough experience to produce effective advertising content that helps increase sales for businesses. Therefore, before starting to create Facebook ads, learn about it carefully.
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