Facebook ad image size. Product advertising on social networks is becoming increasingly popular and effective in reaching target customers. Among them, Facebook advertising is one of the most widely used advertising platforms with more than 2 billion users worldwide. With the ability to quickly and diversely reach audiences. Diverse advertising features, Facebook advertising has become an indispensable tool in the marketing strategies of many businesses.
However, to advertising on Facebook effectively, choosing the right ad image size across many different campaigns is extremely necessary. Therefore, in this article, we at 5SMedia share with you the necessary information Size photo Facebook advertising to help you create more beautiful and attractive ads when implementing marketing campaigns.
What is Facebook Ads?
Before going into details about image size Facebook advertising, let's learn about the concept What is Facebook advertising?
Facebook advertising is a form of online advertising on the social networking platform Facebook. This is one of the most effective advertising tools today, helping businesses reach millions of users worldwide. With tools and many features to reach advertising audiences, Facebook has become one of the most popular advertising channels for businesses.
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Why are photos running Facebook ads important?
In strategy advertising on Facebook, advertising photos play a very important role. This is because your photo is the first element customers will see when they see your ad on Facebook. If the photo you post on Facebook does not attract or attract the attention of customers, they may ignore your ad and this will affect the effectiveness of your ad translation.
In addition, Facebook advertising photos also play a decisive role in whether or not your customers view them a lot. If the photo is not attractive and does not represent the message of your product or service, customers may not be interested and ignore your ad, or even after viewing it, leave immediately.
Therefore, choosing the appropriate Facebook ad image size is very important to create attention-grabbing and effective ads when implementing a Facebook marketing campaign, also known as Facebook ads.
The most standard Facebook ad image size today.
Before you start creating a campaign advertising on Facebook, you need to clearly understand the image size The most standard advertising today to ensure your ads display fully and beautifully on all devices.
Below is a list of the most standard Facebook ad image sizes today that are suitable for all devices used for different types of ads:
| Advertisement type | Image size |
| Articles on personal page | 1200 x 630 px |
| Article on fanpage | 1200 x 628 px |
| Side ad (square) | 1080 x 1080 px |
| Side ad (horizontal image) | 1080 x 566 px |
| Side advertising (vertical image) | 1080 x 1350 px |
| Advertisements in messages | 1200 x 628 px |
| Advertising on Instagram | 1080 x 1080 px |
You can also use the same image sizes for other ad types like videos, slideshows, or collections.
I. Standard post ad size on Facebook
Facebook posts are one of the most popular and widely used forms of advertising. With high sharing, commenting and interaction features, Facebook post images help you reach more users and create interaction with customers.
Below are the most standard Facebook ad image sizes for Facebook posts
1. Facebook ad image size with 4×4 square layout
Facebook ad photo size or 4×4 square Facebook post photo size is one of the most popular sizes for Facebook posts. With a 1:1 ratio, this image displays fully on both desktop and mobile devices.
To create a beautiful 4×4 square Facebook image, you should use high resolution images and pay attention to aligning the details in the image so that they are not cropped when displayed on devices. different.
2. Facebook ad image size: 1 horizontal image and 3 images below
This image size is used for Facebook posts with more than one image. With a 1:3 ratio, a horizontal image will display at the top and three vertical images will display at the bottom. Usually the image above is a long image, it will often put the content in a banner format to display the entire frame. The remaining images will be square ratio images.
The minimum Facebook ad image size will be 900×900 pixels. However, everyone should increase it a bit for better image quality
To create a beautiful article of this size, you should choose images with related topics and pay attention to arranging the images so that they are logical and attract the attention of customers.
3. Facebook ad image size: 1 vertical image and 3 small side images
This size is also used for posts with more than one image. In this layout you should use a minimum of 4 images. In this display frame there will be 1 standing image on the left and 3 standing figures on the right.
To create an attention-grabbing article of this size, you should choose a beautiful image and arrange the small images so that they are reasonable and do not lose the customer's attention. For each image we will have the following dimensions.
The vertical frame will have a size of 1:3 598 x 900 pixels
The remaining frame you leave in a square ratio of 1:1 900 x 900 pixels.
Note: You can increase the image size to a 1:1 ratio for better quality
4. Facebook ad image size: 1 vertical image and 2 small side images
This frame size is similar to the size above, the only difference is the two small images below. With a 1:2 ratio, a vertical image will be displayed on the left and two horizontal images will be displayed on the right.
To create an attention-grabbing article of this size, you should also choose a beautiful image and arrange the small images so that they are reasonable and do not lose the customer's attention.
Size details 1 vertical image and 2 small side images The size of each facebook image frame will be.
The first image will be: 488 x 900 pixels
The 2nd image onwards will be: 900 x 900 pixels.
Note: You can increase the image size to a 1:1 ratio for better quality
5. Facebook ad image size with 1 horizontal layout and 2 small images below
This is one of the popular sizes for Facebook posts with more than one image. With a 1:2 ratio, a horizontal image will be displayed at the top and two vertical images will be displayed at the bottom.
To create a beautiful article of this size, you should choose a beautiful horizontal image and arrange the vertical images so that they are reasonable and do not lose the customer's attention.
Size details 1 horizontal 2 small pictures below The size of each facebook image frame will be.
The first image will be: 900 x 452 pixels
The 2nd image onwards will be: 900 x 900 pixels.
6. Facebook ad image size is arranged in 3 equal horizontal images
This size is used for posts with three horizontal images. With a 1:3 ratio, three images will be displayed the same size and horizontally.
To create an attention-grabbing article of this size, you should choose images with related topics and arrange them so that they are reasonable and do not lose the customer's attention.
The image size of each image will be: 900 x 900 pixels.
7. Facebook ad image size is arranged in 2 equal horizontal images
This size is similar to the size above, however only two horizontal images are displayed the same size and equally horizontal.
To create an attention-grabbing article of this size, you should also choose two images with related topics and arrange them so that they are reasonable and do not lose the customer's attention.
The image size of each image will be: 900 x 452 pixels.
8. Facebook ad image size for 2-image vertical layout
This size is used for posts with two vertical images. With a ratio of 1:2, the two images will be displayed the same size and positioned equally.
To create an attention-grabbing article of this size, you should choose two images with related topics and arrange them so that they are reasonable and do not lose the customer's attention.
The image size of each image will be: 900 x 900 pixels.
II. Facebook Ads image size according to advertising forms
In addition to the ad image sizes mentioned above, Facebook also has many other forms of advertising. Continuing the content, we will introduce to you all Facebook ad sizes on the platforms below.
The most important of Facebook ads image sizes is still size and content. When you do it correctly, it will help you have a perfect advertising campaign on the Facebook ads platform.
1. Facebook Feed Ads image size
Facebook Ads Feed Ads is a very popular form of advertising on the Facebook platform, where ads are displayed right on the user's news feed. This is the fastest reaching place where users spend the most time when using Facebook. Therefore, this is also the place that attracts the most interactions and conversions.
Image size details for Facebook Feed Ads will be:
- Recommended profile picture size: 170 x 170 pixels
- Recommended article image size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
- Thumbnail image size: 254 x 133 pixels
- Image size in video: 1200 x 675 pixels
- The recommended best supported image format is PNP or JPG
- Title and characters of Facebook Feed Ads:
- Title length: 25 characters.
- Text length: 125 characters.
- Article link description: 30 characters.
- Facebook video ad sizes:
- The quality of uploaded video resolution is unlimited, you can upload it as high as possible.
- Minimum size of uploaded video is 600 x 315 (ratio 1.9:1) or square ratio 600 x 600
- Video frame rate above Facebook Feed Ads Suggestions are from 9:16 (vertical ratio), 16:9 (horizontal ratio), 1:1 (square ratio), 4:5 or 2:3
- The recommended video format for Facebook Feed Ads is MP4 or MOV.
- Maximum upload file size is 4GB.
- Video length should not exceed 240 minutes.
With this size, you can use single photos or images with text to advertise your products, services or brand on Facebook Feed Ads. However, to ensure good display on different devices, you should pay attention to the aspect ratio and thumbnail size.
2. Facebook Ads Carousel Ads image size
Facebook Ads Carousel Ads is a form of advertising that allows users See more pictures or video in the same ad. This helps increase engagement and conversion of advertising campaigns, while also allowing businesses to display many different products and information in the same ad.
- Image size for Facebook Carousel Ads:
- Profile picture size: 170 x 170 pixels
- Image size in carousel (carousel): 1080 x 1080 pixels
- Aspect ratio: 1:1
- Thumbnail image size: 254 x 133 pixels
- Image size in video: 1080 x 1080 pixels
- In addition, Facebook Ads Carousel Ads also have over 6 different types:
- Facebook feed (images and videos)
- Ads on the right side of Facebook page
- Facebook Instant Articles
- Facebook Market
- Native Facebook audience network, banners, and interstitials
- Messenger inbox
In the above forms of advertising, the ads are not much different.
- Facebook Carousel ad title and characters (carousel image ad):
- Title length: 40 characters.
- Text length: 125 characters.
- Article link description: 20 characters. You can select available articles
- Facebook Carousel advertising parameters
- Minimum recommended upload image resolution: 1080 x 1080 pixels. Minimum 2 cards and maximum 10 cards for each qFacebook advertising Carousel.
- The recommended video format for Facebook Feed Ads is MP4 or MOV.
- Maximum upload file size is 4GB.
- Video length should not exceed 240 minutes.
- Facebook Carousel ad image size guidelines
- Recommended image size in Facebook Carousel is: 1080 x 1080 pixels
- The recommended aspect ratio is: 1:1
- Minimum 2 tags and maximum 10 tags per Carousel ad.
- Maximum size for image set is < 30MB.
- The recommended best supported image format is PNP or JPG
- Note: Images with text >20% may cause failure to publish ad content
With this size, you can use many different images or videos in one Carousel ad on Facebook. However, to ensure aesthetics and good display on different devices, you should pay attention to the appropriate frame rate and thumbnail size.
3. Facebook right column ads (Facebook right column ads)
Facebook Ads The right column is a form of advertising that appears on the right column of the Facebook page when users use a computer to access it. This is an advertising position that gets less attention than Facebook Feed Ads, however, the cost for an ad impression here is often cheaper.
- Image size for right column ads:
- Recommended article image size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
- The recommended best supported image format is PNP or JPG
- Title and characters of Facebook Feed Ads:
- Title length: 25 characters.
- Text length: 125 characters.
- Article link description: 30 characters.
With this size, you can use a single photo or image with text to advertise your product, service or brand on Facebook in the right column. However, to ensure good display on different devices, you should pay attention to the aspect ratio and thumbnail size.
4. Facebook in-stream video ads size (Facebook in-stream video ads)
Facebook in-stream video ads is a form of advertising that appears between videos broadcast live on Facebook. This is one of the most interactive forms of advertising on Facebook, because users often watch live videos for long periods of time and can interact with ads while watching the video.
- Facebook in-stream ad video sizes:
- Video photo sizes recommend the highest possible resolution
- Recommended aspect ratio 16:9, 9:16, 1:1, 4:5
- Videos support uploaded formats as MP4 or MOV
- Maximum video upload size < 4Gb
- The recommended video length to display in-stream ads is 5-15 seconds
With this size, you can use your avatar and video images to advertise your products, services or brand on Facebook in-stream video ads. However, to ensure good display on different devices, you should pay attention to the image size in the video.
5. Facebook Instant Articles ads (Facebook Instant Articles ads)
Facebook Instant Articles is a feature that allows users to read articles on Facebook without having to switch to an external website. This is one of the effective ways to increase article interaction and conversion, because users can read and interact with the article right on Facebook.
- Image size for Facebook instant ad posts:
- Article image size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
- Thumbnail image size: 254 x 133 pixels
- Image size in video: 1200 x 675 pixels
- Maximum size for image set is < 30MB.
- The recommended best supported image format is PNP or JPG
- Title and characters of Facebook Feed Ads:
- Title length: 25 characters.
- Article link description: 30 characters.
With this size, you can use a single photo or an image with text to advertise your product, service or brand on Facebook instant ad posts. However, to ensure good display on different devices, you should pay attention to the aspect ratio and thumbnail size.
6. Facebook Ads Marketplace Ads
Facebook Marketplace is where users can buy and sell goods and services directly on Facebook. This is one of the places that attracts a lot of interactions and conversions, so advertising on Facebook Marketplace is also an effective way to promote your products or services.
- Marketplace ad text:
- Maximum text length: 125 characters.
- Maximum title length: 25 characters.
- Maximum link description length: 30 characters
- Image sizes for Facebook Marketplace Ads:
- Profile picture size: 170 x 170 pixels
- Article image size: 1200 x 1200 pixels
- Aspect ratio: 1:1
- Thumbnail image size: 254 x 133 pixels
- Image size in video: 1200 x 675 pixels
- Marketplace video ad specs
- Video photo sizes recommend the highest possible resolution
- Recommended aspect ratio 16:9, 9:16, 1:1, 4:5
- Videos support uploaded formats as MP4 or MOV
- Maximum video upload size < 4Gb
- The maximum recommended video upload length is 240 minutes
With this size, you can use single photos or images with text to advertise your products, services or brand on Facebook Marketplace Ads. However, to ensure good display on different devices, you should pay attention to the aspect ratio and thumbnail size.
7. Audience Network native, banner and interstitial ads (Audience Network native, banner and interstitial ads)
Audience Network is one of Facebook's features that allows businesses to show ads on apps and websites outside of Facebook. This is an effective way to reach new customers and increase the interactivity of your advertising campaign.
Image sizes for Audience Network:
- Profile picture size: 170 x 170 pixels
- Article image size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
- Thumbnail image size: 254 x 133 pixels
- Image size in video: 1200 x 675 pixels
With this size, you can use a single photo or an image with text to advertise your product, service or brand on Audience Network. However, to ensure good display on different devices, you should pay attention to the aspect ratio and thumbnail size.
8. Facebook Sponsored Message Ads image size (Sponsored Message ads)
Sponsored Message ads are a form of advertising that allows businesses to send messages directly to customers through Messenger. This is an effective way to interact and create relationships with your customers.
Image size for Sponsored Message ads:
- Profile picture size: 170 x 170 pixels
- Image size in message: 1200 x 628 pixels
With this size, you can use avatars and images in messages to advertise your products, services or brand on Sponsored Message ads. However, to ensure good display on different devices, you should pay attention to the image size in the message.
9. Facebook Ads Messenger Home Ads image size
Messenger Home Ads is a form of advertising that appears on the main screen of the Messenger application. This is where users frequently visit and interact, so it is one of the most effective advertising placements on Facebook.
Image size for Messenger Home Ads:
- Profile picture size: 170 x 170 pixels
- Article image size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
- Thumbnail image size: 254 x 133 pixels
- Image size in video: 1200 x 675 pixels
With this size, you can use single photos or images with text to advertise your products, services or brand on Messenger Home Ads. However, to ensure good display on different devices, you should pay attention to the aspect ratio and thumbnail size.
10. Facebook Ads Collection ad image size (Including instant experience ads)
Facebook Ads Collection is a form of advertising that allows users to experience your products or services right on Facebook. This is an effective way to create customer engagement and conversions.
Image size for Facebook Collection Ads:
- Profile picture size: 170 x 170 pixels
- Article image size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
- Thumbnail image size: 254 x 133 pixels
- Image size in video: 1200 x 675 pixels
With this size, you can use single photos or images with text to advertise your products, services or brand on Facebook Collection Ads. However, to ensure good display on different devices, you should pay attention to the aspect ratio and thumbnail size.
11. Facebook Ads Stories Ads image size
Facebook Ads Stories is a feature that allows users to share limited-time images and videos on Facebook. This is one of the effective ways to reach new customers and create interaction with existing customers.
Image sizes for Facebook Stories Ads:
- Profile picture size: 170 x 170 pixels
- Article image size: 1080 x 1920 pixels
- Aspect ratio: 9:16
With this size, you can use a single photo or an image with text to advertise your product, service or brand on Facebook Stories Ads. However, to ensure good display on different devices, you should pay attention to the aspect ratio and image size.
Conclude
In this article, we have provided you with the necessary information about Facebook ad image size to help you create beautiful ads and attract customers' attention. Choosing the appropriate image size will help your ad display fully and beautifully on all devices, thereby increasing the effectiveness of your advertising campaign on Facebook.
If you want to learn more about Facebook advertising strategies, check out other articles on our site. Wishing you success in reaching and interacting with customers on this social network!
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