Facebook Ads payment threshold is a fee that you must pay to Facebook. Depending on the running account, you have different Facebook Ads payment thresholds. Facebook Ads is an effective advertising tool for businesses and marketers. However, the cost of Facebook advertising campaigns is always a headache.
Facebook Ads payment thresholds play an important role in determining when and how you're charged for your ads. Each time you run an ad, it will have a budget to spend. If you exceed that spending level, it will have a new, higher threshold so you can run more. The article below will provide you with the necessary information Facebook Ads payment thresholds, helps you understand and optimize your advertising budget.
I. Facebook Ads billing threshold
Facebook Ads billing threshold is the minimum amount that you need to spend on Facebook ads, in order to receive a payment invoice from Facebook. This threshold is designed to ensure that invoices of sufficient value are created and sent to you.
However, specific information about Facebook Ads billing thresholds may vary by country and location. This payment threshold can increase until you reach the final threshold. The highest threshold you can reach is 20 million. If you want to run with a higher budget, you will have to chat with support to increase your budget further.
1. What is Facebook's billing threshold?
- Billing threshold is the maximum amount you can spend on advertising before being charged by Facebook.
- When the cost of running your ad reaches this threshold, Facebook will bill you. Facebook will give you one day to collect that ad money.
For example: Let's say your invoicing threshold is 500,000 VND. When your total advertising costs are 500,000 VND, Facebook will invoice you 500,000 VND.
2. How to determine Facebook's billing threshold
There are 2 ways to determine your Facebook account's billing threshold:
- The default threshold is set by Facebook based on your location and payment method.
- You can dynamically change your billing threshold in your ad account.
3. Meaning of Facebook billing threshold
Facebook wants to set up an invoice threshold that will help you with the following:
- Better control of advertising costs
- Have a reasonable advertising budget plan
- Avoid losing liquidity due to spending too much money on advertising without invoices
II. Facebook payment threshold
Facebook billing thresholds determine when you're charged for Facebook Ads campaigns.
1. Definition
- The Facebook billing threshold is the point at which you start being charged for your Facebook ad campaign.
- This timing depends on your currency, payment method, and whether you meet your billing threshold.
2. Factors affecting payment threshold
There are 3 main factors that affect the Facebook Ads payment threshold:
- Currency unit: USD, VND, EUR... Payment thresholds will vary between currencies.
- Payment methods: Credit card, debit card, Paypal... Each payment method will have a different threshold.
- Reach billing threshold: If you've reached your billing threshold, you'll be charged immediately.
III. How payment thresholds work
Facebook Ads payment thresholds work as follows:
1. Payment threshold process
- Step 1: You set up and run a Facebook Ads advertising campaign
- Step 2: Advertising costs are cumulative over time
- Step 3: When you reach your payment threshold, you'll be charged
- Step 4: After payment, the ad cost balance is reset to zero and the process repeats.
2. Illustrative example
For example: Your payment threshold is 500,000 VND
- January 1-15, total advertising cost is 300,000 VND => Payment threshold has not been reached.
- January 16-31, spend another 400,000 VND.
- Total cost = 500,000 VND + 400,000 VND = 900,000 VND
- Exceeded the payment threshold of 500,000 VND
- You will be charged 900,000 VND
- After payment of 900,000 VND, the advertising cost balance is reset to 0. The cycle repeats.
IV. How to view Facebook advertising payment fees
To see the cost of paying for Facebook Ads, you can follow these steps:
1. View daily spending limit
- Step 1: Go to section Advertising management
- Step 2: Click on the tab Campaign
- Step 3: In section overview, you'll see your estimated daily spending limit.
2. View details of invoices
- Step 1: Go to section Make an invoice
- Step 2: You will see details of all generated invoices, including:
- Specific advertising campaigns
- Payments
- Date of payment
- Payment purpose
Thus, you can clearly control your expenses Facebook Ads advertising mine.
V. Invoicing limits
Billing limits depend on location, currency, and payment method. Below is a summary of common levels:
1. Limit for making payment invoices
Location | Currency unit | Payment methods | Billing threshold | Time of invoicing |
USA | US Dollar (USD) | Debit card, credit card or PayPal | $25, $50, $250, $500… | When each threshold is reached and at the end of the month |
– | – | – | – | – |
Vietnam | Vietnam Dong (VND) | Debit card, credit card or PayPal | 50,000 VND, 70,000 VND… | When each threshold is reached and at the end of the month |
2. Pay attention
- If you use promotional coupons, you won't see a billing threshold.
- Costs are continuously calculated until the advertising campaign is turned off.
BECAUSE. Raise or lower Facebook payment thresholds
You can adjust your Facebook Ads payment thresholds yourself.
1. Instructions for increasing or decreasing Facebook payment threshold
The steps are as follows:
Step 1: Go to the “Payment settings”
Step 2: Find the current payout threshold
Step 3: Press the button "Edit” next to that threshold
Step 4: Select level new threshold suitable for needs
Step 5: Press "Save” to complete
2. Some notes
- Do not increase/decrease the threshold change too much compared to before.
- After making changes, you need to closely monitor payment costs to avoid risks.
- If you have payment problems, contact Facebook immediately.
VII. Check back up Facebook advertising fees
To check costs for Facebook Ads advertising campaigns, you need to save and export detailed reports, specifically as follows:
1. How to save the report
- Step 1: Access the “Advertising management”
- Step 2: Go to tab “Report”
- Step 3: Click button “Generate reports” to save the new report
- Step 4: To name and select time for reporting
- Step 5: Save
2. Export report
- Step 1: Open the report saved
- Step 2: Press the button "Exportt”
- Step 3: Select file format (PDF, Excel…) and press Export
Thus, you will have a detailed report on your expenses Facebook Ads advertising to check and analyze.
Conclude
Above are detailed information about Facebook Ads payment thresholds that you need to understand. Hopefully through the article, you will understand more about:
- Facebook Ads billing and payment thresholds
- Mechanism of payment threshold
- How to view and back up advertising cost reports
- Instructions on how to increase or decrease thresholds accordingly
Understanding the rules and how payment thresholds work will help you manage advertising costs more effectively, avoiding unnecessary risks.
Wishing you success with the campaign Facebook Ads advertising mine! Follow the channel Facebook 5SMedia.net for more knowledge
Our advice:
If you are not familiar with Facebook Ads, let our team of experts assist you to make your advertising more effective. When you get support, you will get more support than you think. You can see our advertising services article for more service details Facebook Ads advertising.
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